Technology, Internet & Media

Impact of Music in Social Media Posts on Purchasing Decisions: Vega Economics expert Jui Ramprasad, a Professor at UMD, is retained to analyze social media content containing allegedly copyrighted music and determine the potential impact on the purchasing decisions on consumers. Prof. Ramaprasad also is retained to provide opinions on how social media posts gradually have the most engagement early on before gradually declining.   

Economic Analysis of Generative AI Copyright Claims: Vega Economics was retained to support the expert economist in Richard Kadrey, et al. v. Meta Platforms, Inc. to analyze the impact of Meta’s conduct on plaintiffs, the market for books, and the harm to plaintiffs due to Meta’s unlicensed and infringing use of their works.

Analysis of Sentiments in Social Media Interactions: Engagement involved analyzing the language and emoji used by a Defendant in certain public statements, as well as analyzing the social media response this language elicited.

Analysis of Alleged Deceptive Marketing Practices Regarding Online Booking Fees: Vega Economics was retained by Cineplex, through Borden Ladner Gervais, to support Professor On Amir to provide expert opinions regarding certain allegations of deceptive marketing practices (Competition Tribunal No. CT-2023- 003).

ITC Investigations of Intellectual Property Infringements: In two connected investigations at the International Trade Commission (ITC) (337-TA-1335 and 337-TA-1336), Vega Economics was hired by Daedalus Prime LLC, the complainant. The expert's role involved examining the scope of the domestic semiconductor industry, assessing the significance and sustainability of related investments, and addressing public interest factors within these investigations.

Impact of Pandora's Reproduction Practices on Market for Music Recordings: In Flo & Eddie, Inc. v. Pandora Media LLC (2:14-cv-07648), Vega's expert analyzed how Pandora’s reproduction practices impacted the market for pre-1972 recordings. 

Valuation of Trademark Infringement: Vega is currently retained to support Dr. Michael Einhorn in a trademark infringement case. Dr. Einhorn will opine on the proper valuation of the alleged improper use of images of plaintiffs.

Patent Valuation: Vega valued a patent for virtual 3D tour technology used by online real estate brokerages. To do so, the Vega team analyzed how the technology contributed to website traffic and conversion rates for a specific online brokerage and it calculated profits with and without the patented technology. Vega also supplied a Georgia-Pacific factor analysis to estimate reasonable royalties in this case.

Technology Insurance: Vega supported two experts in an arbitration regarding claim payments on extended service plans for mobile phones and other devices. One expert created a statistically valid sample of claims to be audited and extrapolated the audit results to the overall population of claims. Vega also supported an expert who calculated the harm suffered due to the alleged improper actions.