Greg M. Allenby

Dr. Greg Allenby is the Helen C. Kurtz Chair in Marketing at The Ohio State University’s Fisher College of Business, where he is also a Professor of Marketing and Professor of Statistics.

Dr. Allenby’s research focuses on the development and application of quantitative methods in marketing, which is used to improve product, pricing, promotion, and targeting strategies at leading firms.  He is the author of two textbooks: Bayesian Statistics and Marketing, which is used to train doctoral students throughout the world, and Seven Summits of Marketing Research, which is used for MBA students. He has authored over 100 publications that have appeared in leading journals in marketing, statistics, and economics, including Quantitative Marketing and Economics, Marketing Science, Journal of Law and Economics, Journal of Marketing Research, Journal of Statistical Theory and Practice, and Journal of Econometrics.

Dr. Allenby is a fellow of the Informs Society for Marketing Science and the American Statistical Association.  He is past editor of Quantitative Marketing and Economics, and past associated editor of Marketing Science, Management Science, Journal of Marketing Research and the Journal of Business and Economic Statistics. Within the American Marketing Association, Greg has served as Vice President of the Research Council and has chaired the Advanced Research Technique (ART) Forum, a national conference that brings together quantitative researchers from industry and academia. He served as Chair of the Section on Statistics in Marketing for the American Statistical Association.

Dr. Allenby holds a Ph.D. and M.B.A. from the University of Chicago, an M.S. from Illinois Institute of Technology, and a B.S. from Ohio Northern University.

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